Managed comprehensive Salesforce platforms (Sales, Marketing, and Data Cloud) to optimize digital operations and customer engagement.

Utilized Marketing Cloud Intelligence for advanced reporting and analytics, translating data into actionable insights for campaign optimization.

Led initiatives to develop, implement, and maintain digital marketing campaigns across various channels.

Designed and executed end-to-end email marketing strategies, including complex journey creation and efficient data extension management, significantly enhancing audience targeting and campaign effectiveness.

Managed and optimized Google Ads and Meta Business Suite campaigns, demonstrating strong analytical and creative capabilities.

Developed compelling ad copy and conducted thorough keyword research, resulting in improved campaign performance and lower cost-per-click.

Optimized bids and campaign settings to maximize ROI for client accounts.

Gained expertise in marketing research, dynamic content creation, and search engine optimization best practices.

Engaged with CRM, SEO, and CMS platforms (including HubSpot) to support and enhance marketing efforts.

Curated engaging content for social media platforms, including Facebook and LinkedIn, increasing brand visibility.

Collaborated effectively with sales teams on lead nurturing initiatives utilizing tools such as ZoomInfo.

Developed valuable experience in communication strategy, event organization, project management, and content creation.

Demonstrated strong technical, organizational, and communication skills within a fast-paced Christian media company.

Successfully scripted search metadata for over 14,000 digital assets, exceeding project expectations and deadlines.

Collaborated cross-functionally with content, product, and marketing teams to ensure metadata accuracy and consistency across multiple platforms.

Streamlined asset tagging workflows by implementing scalable taxonomy and metadata standards, improving discoverability and internal search performance.